Islamic Moments - UK’s first multi-award winning Islamic Greeting Card and stationery company, which she established in 2004. The mother of four set up her business 15 years ago from her dining table with a laptop, three demanding toddlers in toe and a handful of card designs aimed at the Muslim market. From these humble beginnings, the company has rapidly grown from a one woman band to two full time and 4 part time staff. Their portfolio has grown to over 450 design led products from Islamic greetings cards and stationery to Eid party supplies and Islamic homeware.  


Currently their Islamic products are exported to over 300 stockists in 39 countries world wide. With sheer hard work and a constant drive to bring innovative designs to the Halal market front, brand Islamic Moments has achieved global recognition and is highly regarded as a true innovator within its field.The company has seen a marked rise in sales from non-Muslim patrons too. With the companies product range consistently expanding, the business has now moved to bigger premises. A new and improved website has also been launched to keep up with the demands of their fast growing e commerce business. The company has won two industry awards in recent years; Online Business of the Year 2018 and Small Business of the Year Award 2019.

Being in business for 15 years now, Sabah often gets asked by startups, how she had the courage to start a business and juggle family life, to which she says, “As women we need to learn the art of decision making. Have self belief, take risks and embrace the challenges that come our way”. She says, “Soon after I launched my business, there were many times when I felt demotivated, sometimes discouraged by the reception my products received, lack of resources and exposure, unstable market conditions, problems with the supply chain, but I always tried to be focused on having a positive mindset - simply because I did what I loved and love what I do!” 

With the boom in online shopping in recent years, the company is constantly finding ways to improve retail experiences for their consumers. Sabah and her team regularly attend workshops and seminars to improve their digital and technological skills and to gain a better understanding of the ever changing online marketplace. 

Due to Islamic Moments long standing associations with the Halal sector, Sabah is regularly invited as a panelist and public speaker to discuss topics such as; The Halal Economy - trends and forecasts, Muslim Women in Business and Female Entrepreneurship. Sabah is also a halal economy consultant and Islamic Moments have recently led a consultancy report on FMCG’s for a large multi national.

The company were recently approached by UK's Department of International Trade due to their high volume of exporting activity and are honoured to become an “Exporting Ambassador” representing a Halal business from the UK. 

Islamic Moments are wholeheartedly committed in bringing Islamic values to the forefront of our lives. Founder Sabah Nazir says: 'We see it as a form of dawah which is a mantle that needs to be treated with great responsibility, especially in the current climate". Islamic Moments want to continue to reach out to more Muslims, reverts and non-Muslims, in the hope of promoting more support and understanding for all communities.

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